If you're searching for where to buy a bassinet, you’re probably weighing important factors like safety, convenience, and sleep quality for your newborn. Whether you’re browsing online or shopping in stores, choosing the right bassinet can make a big difference in those first precious months. Here’s everything you need to know about buying a bassinet—and why so many parents choose SNOO as their trusted sleep solution.

Where to Buy a Bassinet: Online vs. In-Store Options

Choosing where to buy a bassinet is almost as important as choosing the bassinet itself. Today’s parents have more options than ever—from big box stores to specialty boutiques to direct-to-consumer online shops. Each option comes with pros and cons, and understanding the differences can help you make the best decision for your growing family.

Buying a Bassinet Online

Shopping for a bassinet online is often the most convenient option for new and expecting parents. Online retailers and brand websites offer a wider range of choices, often featuring detailed product descriptions, customer reviews, and helpful buying guides. This allows you to easily compare features like safety certifications, motion technology, portability, and price from the comfort of your home.

Benefits of buying a bassinet online:

  • Access to exclusive online discounts and offers
  • Verified customer reviews to guide your decision
  • Convenient home delivery and option for delayed delivery, so SNOO arrives when you need it
  • Easy access to customer support

Tip: Always purchase from trusted websites or directly from the brand to ensure you’re getting authentic products that meet the highest safety standards.

Buying a Bassinet In-Store

Visiting a store gives you the chance to see and touch bassinets in person. You can test the motion features, check the quality of materials, and visualize how the bassinet will fit into your nursery space. For some parents, having that hands-on experience brings peace of mind before making a big purchase.

Benefits of buying a bassinet in-store:

  • Immediate hands-on inspection of product quality
  • Opportunity to ask sales associates questions
  • Potential for same-day pickup without waiting for shipping

However, keep in mind that in-store selections may be limited compared to what’s available online. Some stores may only carry a few models on display, and popular bassinets can sell out quickly.

Why Many Parents Prefer Buying Their Bassinet Online

Between wider selections, better promotions, and the comfort of shopping from home, it’s no surprise that many parents today prefer to buy their bassinet online. Plus, reputable online sellers often provide extended return windows and flexible delivery options to make the process as stress-free as possible.

At Happiest Baby, we make it easy for you to find—and fall in love with—the perfect bassinet for your baby’s first months. Whether you're buying a SNOO outright or exploring our rental option, you can rest assured you're getting a product that meets the highest standards for safety, comfort, and sleep innovation.

Why Buy a Bassinet Directly from Happiest Baby?

When you buy a bassinet directly from Happiest Baby, you’re guaranteed an authentic product backed by a warranty, expert customer support, and exclusive options like our flexible SNOO rental program. You'll also have access to special bundles, promotions, and the latest innovations designed to help your baby—and you—sleep better. Avoid the risks of third-party sellers and shop with confidence knowing you’re getting the safest, most trusted smart bassinet available.

Where is SNOO sold?

Happiest Baby has partnered with some top-notch retailers to ensure it’s easy-peasy for you to buy the bassinet of your dreams. Depending on inventory, here’s a list of our authorized retail partners:

  • You can buy SNOO at Albee Baby (in-store/online)
  • You can buy SNOO on Amazon.com
  • You can buy SNOO at Baby Biz 
  • You can buy SNOO on Babylist.com
  • You can buy SNOO at Baby’s on Broadway
  • You can buy SNOO at Chicken Little
  • You can buy SNOO on CrateAndBarrel.com/kids
  • You can buy SNOO on Dillards.com
  • You can buy SNOO on PotteryBarnKids.com
  • You can buy SNOO on Strolleria.com
  • You can buy SNOO at Tadpole (in-store/online)
  • You can buy SNOO on Target.com
  • You can buy SNOO at The Baby Cubby (in-store/online)
  • You can buy SNOO at The Little Seedling
  • You can buy SNOO at The Pump Station & Nurtury (in-store/online)
  • You can buy SNOO on Zola.com

Where is SNOO sold in Canada?

Don’t worry! If you live in Canada you can find SNOO, too! We’ve partnered with the following stores so you can easily purchase the world’s safest smart bassinet, depending on inventory. Here are our trusted and authorized Canadian retail partners:

  • Indigo.ca
  • You can buy SNOO on Well.ca
  • You can buy SNOO at West Coast Kids (in-store/online)

Where is SNOO sold in the UK?

You can easily shop for SNOO at Happiest Baby if you live in the UK! Simply click on our UK website. We’ve also partnered with the following authorized retailer, so depending on inventory, feel free to buy your SNOO from...

  • You can buy SNOO at Harrods (in-store/online)

Where is SNOO sold in Australia?

Happiest Baby has an Australian outpost, which makes shopping for the best bassinet for your baby easy as can be! Simply visit our Happiest Baby Australia website to shop. Depending on inventory, you can also buy SNOO from one of these authorized Australian retail partners:

  • You can buy SNOO at Baby Village (in-store/online)
  • You can buy SNOO on Kiddipedia.com
  • You can buy SNOO at The Memo (in-store/online)

Does it matter where I buy SNOO?

No matter if you buy SNOO from Target, Amazon, or Happiest Baby you can rest assured that you’re receiving the very same top-of-the-line SNOO smart baby bassinet. All SNOO purchases from authorized partners come with the following perks:

  • Three SNOO Sacks in ivory, size small, medium, and large

  • One 100% organic cotton SNOO sheet

  • One mattress and waterproof cover

  • Unlimited access to sleep consultants, seven days a week

  • Premium Happiest Baby App subscription, where you can control SNOO remotely, view your baby’s sleep patterns, customize settings, and receive helpful tips from Dr. Harvey Karp. (Authorized purchasers get a 9-month subscriptions; renters get premium access for the duration of their rental + 1 month. If you borrow SNOO or buy it from an unauthorized retailer, you can purchase a Premium subscription for $19.99/month.)

  • Limited 1-year warranty

Where should I buy SNOO?

You can safely buy SNOO from any of our authorized partners listed above…but we must admit that we’re partial to buying SNOO right here at Happiest Baby! (Or if you’re reading this from abroad, you can check out Happiest Baby in the United Kingdom, Australia, and European Union.) That’s because, we offer…

  • Guaranteed free shipping: On Happiest Baby, SNOO always ships to you free within the continental United States.

  • 30-day trial: Starting on the day SNOO is delivered to your door, you’ve got 30 days to test it out to see if you love it as much as we do! While some retailers may offer a similar policy, it’s not a given.

  • Delayed SNOO shipment: Pick your ship date so SNOO arrives exactly when you need it! That means you can check “buying SNOO” off your pre-baby to-do list early, but you can schedule to have it arrive right before Baby does. It also means that if you buy SNOO on sale in November, but your baby isn’t due until February, you can take advantage of the savings without chipping away at your warranty or 30-day trial!

  • Change shipment. If your baby arrives sooner than expected—or needs to spend some extra time in the hospital—you can reach out to our stellar Customer Care Team and alter your SNOO ship date so that it coincides to when your baby comes home.

  • Registry- and group-gifting friendly: Happiest Baby has teamed up with MyRegistry.com—the world’s leading universal gift registry platform—so you can now include SNOO (purchase or rental), SNOO accessories, and more on one easy-to-navigate universal Happiest Baby registry. The best part? Gift-givers can come together and contribute to a SNOO purchase or rental, making SNOO the best group gift ever! (Learn more about adding SNOO to your baby registry.)

  • Military discount: As a thank you for your service, Happiest Baby offers active military families a 20% discount on SNOO! (The military discount cannot be combined with any other sale, promotion, discount, coupon code, and/or offer.)

  • Possible gifts! This isn’t an always-happens perk, but we’ve been known to treat our loyal customers with some fun gifts with purchase. And when you sign up for our super-informative newsletter you’ll be the first to know about upcoming SNOO sales, special offers…plus you’ll get loads of sleep and parenting tips and tricks straight from Dr. Harvey Karp!

What if I buy SNOO from an unauthorized seller?

If you buy a SNOO from an unauthorized seller, whether it’s a neighborhood boutique or a person in your local parenting group, none of the above add-ons or perks—from the warranty to the included SNOO accessories—is guaranteed. And if you’re pondering buying a used SNOO, it’s important to know that Consumer Reports advises against purchasing second-hand cribs and bassinets for safety reasons…and we agree. Used SNOOs sold on places like Facebook Marketplace have not undergone our meticulous five-step reconditioning process and they’re not certified 100% safe. (Plus, the Better Business Bureau warns of numerous Facebook Marketplace scams involving big-ticket items, like SNOO.) Bottom line: We strongly advise against buying a used SNOO or buying SNOO from an unauthorized seller. BUT if you’re looking for a more affordable way to get your hands on SNOO…we got you covered!

Where can I rent SNOO?

Right here! In fact, Happiest Baby is the only authorized business to offer SNOO rental. That means, if you see SNOO rentals anywhere else, know that we cannot guarantee the quality and safety of the smart sleepers rented there. What we whole-heartedly can guarantee: If you rent SNOO from Happiest Baby, your bassinet will be…

  • Completely sanitized with a hospital-grade disinfectant

  • Steamed with a plant-based, hypo-allergenic formula guaranteed to deep clean SNOO’s mesh

  • Thoroughly vacuumed to remove any fine dust or small particles

  • Fully tested and tuned up, guaranteeing safety and performance

  • Sent to you with a brand-new mattress and waterproof cover, a new organic cotton fitted sheet, and two new SNOO sacks (small and medium)...all items you can keep.

  • Covered by our limited warranty

At the same time, renting SNOO through Happiest Baby grants you unlimited access to our sleep consultants, seven days a week and our Happiest Baby app, where you can control SNOO remotely, view Baby’s sleep patterns, customize settings, and get helpful sleep tips from Dr. Harvey Karp. PS: We’ve got a SNOO referral program, which means if you refer a friend to our SNOO rental program, you'll both get a $30 Happiest Baby gift card that you can put toward your rental…or any other Happiest Baby product. (Not sure if you should buy or rent SNOO? Read this FAQ on our SNOO page.)

When should I buy SNOO?

Wondering when to order SNOO? Think of your due date as your SNOO date! Since it takes roughly four business days to process your SNOO order and up to five business days to ship SNOO, we recommend you pick a ship date about 10 days before your baby is due to enter your life. Keep in mind that when you order on Happiest Baby, you can always change your ship date if your little one arrives early—or needs to spend a little extra time in the hospital before coming home. Just let us know!

Where can I find SNOO deals and discounts?

Looking for SNOO promos? Bookmark our “SNOO Discounts You Don’t Want to Miss” page, and be sure to…

  • Sign up for our newsletter! When you sign up for our Happiest Baby newsletter, you’ll be the first to learn about upcoming SNOO sales and special offers! (Plus, you’ll get a weekly dose of Dr. Harvey Karp’s expert sleep tips.)

  • Subscribe to our text message alerts! Never miss a sale again. Sign up for text and our SNOO deals and discounts notifications will go straight to your phone.

  • Follow us on Instagram! We love to sneak-peek sales and discounts here, too!

Buying a Bassinet FAQs

Where is the best place to buy a bassinet?

The best place to buy a bassinet is directly from trusted brand websites or authorized retailers. Buying direct often ensures you receive a genuine product, warranty protection, access to customer support, and exclusive offers you might not find elsewhere. For example, purchasing a SNOO directly from Happiest Baby gives you peace of mind and access to flexible rental options.

Is it better to buy a bassinet online or in-store?

Buying a bassinet online offers the convenience of comparing models, reading verified reviews, and accessing special promotions—all from the comfort of your home. In-store shopping allows you to see the bassinet in person, but selections are often more limited. Many parents today prefer online shopping for its wider variety and ease of delivery.

How early should I buy a bassinet before my baby arrives?

It’s a good idea to order your bassinet by the start of your third trimester. This ensures you have enough time for setup, shipping, and any returns or adjustments before your baby’s arrival. And with SNOO’s delayed delivery option, you can always order your bassinet early to check it off your list, while also knowing it won’t arrive until you’re ready for it. (We recommend selecting a delivery date just a little before your due date–learn more about when to order SNOO!)

What should I look for when buying a bassinet?

Look for a bassinet that meets current safety standards (flat surface, breathable sides, no inclines), is appropriately sized for your living space, and fits your lifestyle needs—such as portability, motion features, or smart technology. Some parents also prioritize options that help promote longer, safer sleep, like the SNOO Smart Sleeper.

Can I rent a bassinet instead of buying one?

Yes! Renting SNOO is a flexible and affordable option for families who want the best sleep solution without committing to a full purchase. Happiest Baby offers a SNOO rental program that delivers the benefits of smart sleep support for a fraction of the cost. 

Not sold on SNOO yet? See why parents love SNOO…

Have questions about a Happiest Baby product? Our consultants would be happy to help! Submit your questions here.

Disclaimer: The information on our site is NOT medical advice for any specific person or condition. It is only meant as general information. If you have any medical questions and concerns about your child or yourself, please contact your health provider.