Safety and Security

Safety and Security

At Happiest Baby, nothing is more important than the health and safety of babies.

At Happiest Baby, nothing is more important to us than the health and safety of children and families.

We’re absolutely dedicated to reducing new parent exhaustion and exhaustion-related suffering, like marital stress, breastfeeding challenges, accidents, weight gain, and unsafe sleep practices (like bed sharing and stomach sleeping).

That’s why our team of engineers and medical experts spent 6 years developing, testing, and perfecting our SNOO Smart Sleeper—with hundreds and hundreds of babies—before bringing it to families across America and around the world.

SNOO has won 34 top honors, including the National Sleep Foundation's Innovation of the Year. It's even part of the permanent collection of America’s national museum, the Smithsonian.

SNOO meets or exceeds every infant safety standard! From design to security, we hold ourselves to the highest ideals and we are dedicated to bringing to parents a safer way for babies to sleep! 

SNOO and Infant Sleep Death

Here’s a shocking truth: Each year, around 3,500 healthy American babies go to bed at night…never to wake up again.

Doctors call these deaths SUID (Sudden Unexpected Infant Death). Some SUID is from problems like suffocation, and some have no obvious cause. The latter are often called SIDS (Sudden Infant Death Syndrome).

In the early 1990s, doctors realized that keeping sleeping babies off the stomach might protect them, and it worked! Over the next few years, SUID dropped by almost 50%, from 5,500/year to 3,500/year! However, for over 20 years, we have made no progress in reducing these tragic deaths.

As most parents know, back sleeping is the #1 safe sleep advice of top pediatricians and public health authorities. Nevertheless, about two-thirds of all SIDS and SUID occurs when sleeping babies accidentally roll to—or are placed on—the stomach.

We know that can be very frightening and our biggest wish in the world would be to prevent 100% of infant sleep deaths, but that’s just not possible. Unfortunately, some babies die for totally mysterious reasons that nothing can prevent. However, the good news is that SNOO keeps babies safely on the back—all naps and all night. We stand by our unequaled safety record and are proud that SNOO gives parents the greatest peace of mind and confidence that they have gone the extra distance to keep their baby safe.

Babies have slept safely in their SNOOs for about 500,000,000 hours! We’re pretty sure that is why SNOO is used in over 150 hospitals and is the first and only baby bed to be De Novo Authorized by the U.S. Food and Drug Administration (FDA) for its ability to keep sleeping babies on the back.

SNOO is an FDA De Novo Authorized Medical Device

Infant sleep death is the number one cause of death for healthy, full-term infants under 1 year of age. 

In their 2022 safe sleep report, the American Academy of Pediatrics (AAP) strongly recommended that babies only be placed to sleep on the back, until they reach their first birthday. And now with SNOO parents can have the peace of mind that, when used correctly, their baby will stay safely on the back all naps and all night. 

That’s why SNOO is the first and only medical device to receive the FDA’s De Novo Authorization for the bed’s ability to keep sleeping babies secured safely on the back.

SNOO Safety vs. Inclined Sleepers, Risky Rockers, and Other Moving Beds

While lying on the back is the safest sleep position, some babies don’t love sleeping in that position. It tends to make them startle and wake more often. As a result, exhausted parents—desperate for sleep—have sometimes been tempted to buy unsafe sleepers, like rocking beds and inclined sleepers. After years on the market, millions of these sleepers have been recalled because they caused babies to roll to the stomach or slump into a dangerous position. Sadly, they’ve contributed to over 70 deaths.

SNOO, on the other hand, makes babies happy by giving them the rocking that helps them to sleep and gives parents peace of mind because by keeping their babies safer.

Note: SNOO’s special leg lifters safely elevate a baby’s head (to help reduce a stuffy nose and spit up). Unlike unsafe sleepers which raise babies at a precariously steep angle, SNOO leg lifters raise the head a small but useful angle of 2.5 degrees. (That’s well under the 10-degree limit allowed by federal safety regulations.)

SNOO’s Security Measures

Every day, the internet grows more complex. That’s why SNOO has multiple layers to provide secure connectivity and product integrity.

From day one, Happiest Baby's world-class team of scientists and engineers have ensured that SNOO's security meets all safety requirements. Our dedicated specialists work tirelessly to improve and strengthen our protections. We minimize data collection and respect consumer privacy and we are pleased to share that there has never been a breach of a family’s SNOO...ever! (We protect data from unauthorized access, use, or disclosure and fully comply with the world’s toughest privacy rules, including the California Consumer Protection Act and GDPR of UK and EU.)

Nevertheless, for those who are particularly cautious, it is very simple to completely remove  SNOO from the internet: Just push in the Wi-Fi® off switch—located under the SNOO (see instructions here). If you want to use your app to change settings, you can turn on Wi-Fi®, change the setting, and then turn off Wi-Fi®, again. Even when not connected to Wi-Fi®, SNOO still gives babies the wonderful sleep and safety benefits that makes it such a beloved member of the family

Wifi button position under SNOOWifi off/on

Happiest Baby is deeply committed to the wellbeing and safety of every baby and parent. If you have any SNOO-related questions, our team is happy to answer as best we can. Please reach us at