Creating a baby registry is a must-do for expectant parents. And now it’s easier than ever to add our award-winning products, like SNOO Smart Sleeper, to your baby registry. Happiest Baby has teamed up with—the world’s leading universal gift registry platform—so you can now include all of your favorite Happiest Baby products (yes, that includes SNOO, SNOO rental, plus swaddles, SNOObear, and more) onto one easy-to-navigate universal registry.

Some of the best features of our baby registry, include:

  • Rental gift cards! Your friends and family can shower your precious baby-to-be with anywhere from 1 to 6 months of sleep in the form of Happiest Baby Gift Cards, which you can put toward renting SNOO. (Psst: Each rental includes a mattress with water-resistant cover, an organic cotton sheet, two organic cotton SNOO Sacks, our free sleep-tracking app, and unlimited access to sleep consultants, 7 days/week.)

  • Group gifts! When you tick off the “Group Gift” button next to items, such as SNOO, this allows multiple loved ones to contribute toward some of your most wished-for gifts.

  • Unlimited options! Your wardrobe, furniture, and decor aren’t all from the same store, so why should your baby’s? Thanks to our partnership with, you can now create one thorough wish list that culls your must-haves from all the stores you want. Essentially, you can create your dream one-stop-baby-store-shop that allows you to rent SNOO, plus grab diapers and wipes from a big-box retailer and a stylish glider from your local boutique...and everything in between!

  • Early start option! Thanks to “privacy” mode, you can start adding items to your Happiest Baby registry as early as you like...without the risk of inadvertently sharing your exciting news before you announce your pregnancy to friends and family. Simply visit, hover over the “Settings” tab on the top of the page and select “Notifications & Options.” Then under “Options” deselect “Allow my registry to be found on” And—voila!—your registry is hidden until you decide to share!

  • Completion discount! We want to help you get everything you need off your Happiest Baby Registry! So, 30 days before your baby-to-be’s expected arrival, we’ll email you a special one-time discount code for 15% off almost any item that’s still on your registry. And you have until 60 days after that date to use it. (Gift cards, SNOO, and SNOO rentals are excluded from the discount.) 

Ready to get started? Here’s how it works:

  1. Visit and click the “Registry” button on our top navigation bar. It’s right there between “Shop” and “Blog.” 

  2. Click the “Create a Registry” button, and type in your name and login info.

  3. Poof! You can now add gifts to your brand-new baby registry. Under each product on you’ll notice a handy “Add to Registry” button. Just click it to add any product—even SNOO rentals!—to your wish list.

Baby Registry FAQ

Excited to create your Happiest Baby Registry, but unsure where to start? No worries! Here, we tackle some of the most common baby registry questions and concerns expecting parents have:

What is a baby registry?

A baby registry is a wish list of items that parents-to-be would like for their new baby. Creating a baby registry not only makes gift-giving super easy for friends and family, it’s a great way to keep track of what baby items you still may need to buy.

What month should you start your baby registry?

While there’s no right time to start your baby registry, if you’re having a baby shower, you’ll want to complete your baby registry before the invitations go out. And know that, building a baby registry takes time! Many parents start once the first trimester threshold has been cleared after 12 weeks. Still others may choose to wait until the anatomy scan, which usually takes place between 18 and 22 weeks.

Should I make a baby registry if I’m not having a shower?

Yes! Baby shower or no baby shower, chances are your friends and family will still want to send you and your baby-to-be gifts. (This goes for second babies, too!) At the same time, creating a baby registry makes it easy to track what’s been purchased and what remains on your to-buy list.

What should you put on your baby registry?

Ultimately, what you put on your baby registry is entirely up to you. Some like to offer gift-givers oodles of options from books and toys to baby furniture and gear, while others may fill their baby registry with only the must-haves. Either way, here are the basics that most parents-to-be include on their baby registry:

  • Bassinet and/or crib (plus, sheets, mattress, mattress cover)

  • Infant car seat

  • Stroller and/or baby carrier

  • Baby monitor

  • White noise machine

  • Baby bouncer

  • Bottles

  • Diapers and wipes

  • Baby bathtub 

  • Swaddle blankets

  • Burp cloths

  • Baby bodysuits and footed pajamas 

  • Baby care items, like toiletries, diaper cream, a rectal thermometer, nail clippers, bulb syringe

Other baby registry go-tos often include a diaper bag, breastfeeding pillow, changing pad, playmat, high chair, and pacifiers. 

What should you not put on your baby registry?

Honestly, no baby or new-mom item is off limits. If you want to include some postpartum loungewear to your baby registry, go for it! Thinking of adding a nursing bra? Who’s stopping you?! Itching to ask for a cute piece of nursery decor? Why not? The only items you should avoid adding to your baby registry are items you don’t want, don’t have room for, or have been deemed unsafe, such as sleep positioners (including pillow loungers and baby nests) and the now-banned inclined sleepers and crib bumpers

Should I put toys on my baby registry?

There are two schools of thought here. One, folks are going to buy you toys whether you specifically ask for them or not, so there’s no real need to include them on your baby registry. On the other hand, if there are certain baby toys that you know you’d like in your arsenal of fun, go right ahead!

How many items is too many on your baby registry?

There’s no such thing as “too few” or “too many” items to add to your baby registry. Whether your baby registry contains 20 items or 100+ items is entirely up to you. That said, if you’re feeling antsy about your number, our registry allows you to add a heart next to all of your most-wished-for items so that your loved ones know which gifts will make you the happiest. 

Can you put expensive items on your baby registry?

Yes! A group of friends, family members, or co-workers often prefer to go in on one big-ticket item, like a stroller or a bassinet, instead of each buying smaller gifts for a baby shower. With the Happiest Baby Registry, for instance, you can select “Group Gift,” which allows folks to easily contribute toward any item on the baby registry…including SNOO purchase or rental! 

Why is the Happiest Baby Registry so popular?

For one, the Happiest Baby Registry makes registering for SNOO—the award-winning responsive bassinet—so easy with three gifting options: Gift cards toward rental or purchase, group gifting, and straight purchasing. At the same time, because the Happiest Baby Registry is universal, parents-to-be can select items from so many stores! That means, items like SNOO, Sky Mobile, and SNOObear can sit on the same baby registry alongside essentials like diapers, wipes, and bottles.

How do you announce your baby registry?

The easiest way to share your Happiest Baby Registry information is on your baby shower invitation. If you’re not having a baby shower, you can still spread the word by sending the details to key people who you know will gleefully shout the info from the rooftops. (We’re looking at you grandmas- and aunties-to-be!) Also, rest assured that many people will flat out ask you where you’re registered. 

Need more help putting your baby registry together? Renowned pediatrician Dr. Harvey Karp offers his take on the 10 most important baby registry items to include. Plus, here are 9 surprising nursery essentials to consider, too.

Have questions about a Happiest Baby product? Our consultants would be happy to help! Submit your questions here.

Disclaimer: The information on our site is NOT medical advice for any specific person or condition. It is only meant as general information. If you have any medical questions and concerns about your child or yourself, please contact your health provider.