Everyone is starry-eyed over their babies. It’s only natural. And we at Happiest Baby are no exception. We are simply bursting with pride that our baby—SNOO Smart Sleeper—is 5 years old. That’s official big-kid territory! While, sure, SNOO can’t do many of the cool things that most 5-year-olds can do—like count to 10, do a somersault, or put its PJs on all by itself—it has definitely hit some super-impressive milestones since making its debut back in 2016.

Unlike human babies, our little one has actually been incubating for nearly 20 years! You see, SNOO was born out of pediatrician Dr. Harvey Karp’s groundbreaking 5 S’s, which first appeared in his best-selling book “The Happiest Baby on the Block.” There, Dr. Karp shared his expert insights on how swaddling, shushing, swinging, and more mimic the womb to magically calm babies. Those 5 S’s are the guiding principles—coupled with a deep desire to keep babies safely sleeping on their backs all night—that spurred Dr. Karp to team up with engineers, designers, and scientists to create the world’s safest and most effective baby bed ever made. So, yeah, we’re proud parents alright! For SNOO’s 5th birthday, won’t you join us as we marvel at a few of the milestones SNOO has achieved?

1. SNOO is available to rent! January 2019 was a happy New Year, indeed! That’s when Happiest Baby began its rental program, which lowered the SNOO price point to just a few dollars a day and created flexibility, allowing more parents to commit to SNOO at their own pace with monthly rental options. Plus, top companies now provide SNOO rentals to thousands of working parents...for free! Three cheers to making the world’s smartest and safest bassinet available to even more parents!

2. SNOO has been fast-tracked by the FDA! In 2020, the Food and Drug Administration awarded SNOO breakthrough status, which means it’s been fast-tracked for evaluation as a medical device that can potentially help protect against the terrible tragedy of infant sleep death (SIDS/SUIDS). Research presented at International Pediatric Sleep Association estimates that SNOO contributes to a 96% reduction in unsafe side/stomach sleeping, which is a leading risk factor associated with infant sleep death. SNOO is specially designed to keep babies safely sleeping on their backs…all night long and for all naps.

3. SNOO sleepers clock more than 270 million hours! As of our birthday, babies have soundly snoozed across 35+ nations (and counting!) exactly the way the American Academy of Pediatrics recommends—safely on their backs—for the equivalent of more than 30,000 years! That also means that hundreds of thousands of parents have been able to rest easier knowing that their babies are safe. Win, win!

4. SNOO snags 27 awards! Since its birth, SNOO has become the most awarded baby product in history, racking up more than two dozen prizes. And we must admit, the accolades never get old!  A couple of our proudest wins include the National Sleep Foundation's Innovation of the Year and Fast Company’s 2021 World Changing Ideas Award (health category). Also, super-flattering: SNOO is even part of the permanent collection of America’s national museum, the Smithsonian!

5. SNOO is in 100+ hospitals! When COVID-19 patients began to overwhelm ICUs, Happiest Baby donated over 200 SNOOs to hospitals in the most infected pockets of the country and overseas, hoping to alleviate the immense burden placed on healthcare workers. And it worked: SNOO helps save nurses 1.7 hours a shift, which shakes out 3 to 4 hours a day! During a pandemic, with crowded ICUs, that extra time has never been more valuable! 

Thank you for trusting SNOO to keep your babies safe and well-rested for 5 years! We can't wait to see what's next...for SNOO and you!

Have questions about a Happiest Baby product? Our consultants would be happy to help! Connect with us at customercare@happiestbaby.com.