It’s time for big corporations and little start-ups (and everyone in between) to get serious about sleep. Like Arianna Huffington says, if you want to succeed in business, get more rest so you can “sleep your way to the top!”

It’s a no-brainer! Sleep deprivation is deeply destructive to employee retention, creativity, productivity and causes errors, accidents, health costs and liability. In hard dollar terms, a Harvard study estimates it costs companies 11-days of lost productivity (about $2,280 per worker!).

“In an information-based economy," Ronald C. Kessler, the study’s author, explains about fatigue, "it's difficult to find a condition that has a greater effect on productivity.”

In the workplace, absenteeism is a problem, and so is presenteeism—tired employees showing up at work but not getting much done. On-the-job accidents and medical errors happen more frequently, too. Tired new parents—usually running on 6 hours of sleep or less—often have cognitive impairment comparable to being…drunk.

And, if 30% of the work force is sleep deprived, that almost doubles for new parents.

Exhaustion’s Toll on Parents

Patagonia's CEO estimated the loss of an employee costs about 125% for managers, 200+% for directors or above (lost productivity, recruitment, relocation, training new hire, etc.). In fact, according to the federal government, more than a third of new mothers don’t return to work within the first year after their child’s birth.

“Whether to be a good parent or a good employee shouldn’t be a decision employees have to make,” says Lisa Horn, Director of Congressional Affairs for the Society of Human Resources Management. “I think employers generally want to do all they can to support employees, so they ultimately return to work.”

Exhausted new parent employees have reduced retention, loyalty and productivity and higher errors, accidents and health costs.

Brushed off as a mere nuisance or universal rite of passage, exhaustion is actually a true danger to new mothers and fathers. It commonly triggers a cascade of serious problems. 

A New Solution for Companies

That’s the bad news, but the good news is that today we have access to a simple, low cost intervention that can quickly improve infant sleep.

SNOO Smart Sleeper is a totally new type of baby bed. Its science-based approach of providing soothing, womb-like rhythms earned it the National Sleep Foundation’s Innovation of the Year award (along with 17 other top national/international honors).

In the world’s largest, prospective study (n=7157), SNOO is proven to add 1-2 hours to a baby’s sleep. And, it has a special swaddle sack that keeps babies on their backs.

Today, dozens of top companies, like Activision, Snap, Qualcomm, Weight Watchers, Newscorp, Under Armor, Hulu and more, now offer rental SNOOs to all new-parent employees. The ROI is immediate: Higher retention, loyalty, productivity + lower errors, accidents, absenteeism, health costs.

SNOO is by far the best maternity benefit we’ve ever offered.The feedback is phenomenal!Rahab Hammad, Snap Benefits Manager

Employees are absolutely crazy about it! It’s been an amazing game changer!Milt Ezzard, VP of Global Benefits, Activision Blizzard

Our 2-month-old sleeps quietly and soundly in SNOO every night…and we sleep better than I ever expected with a newborn!Heather Thorne, Director, Chief of Staff, Hardware,Google

By boosting sleep, SNOO quickly stops the problems caused by sleep deprivation…and it simultaneously activates a virtuous cycle where new parents feel more rested, more successful, more in love…and where babies are happier—and sleep better—for the entire first year…and beyond!

Interested in bringing SNOO to your company? It’s easy and there are no inventory or sign-up costs! Simply email to learn more.

About Dr. Harvey Karp

Dr. Harvey Karp, one of America’s most trusted pediatricians, is the founder of Happiest Baby and the inventor of the groundbreaking SNOO Smart Sleeper. After years of treating patients in Los Angeles, Dr. Karp vaulted to global prominence with the release of the bestselling Happiest Baby on the Block and Happiest Toddler on the Block. His celebrated books and videos have since become standard pediatric practice, translated into more than 20 languages and have helped millions of parents. Dr. Karp’s landmark methods, including the 5 S’s for soothing babies, guide parents to understand and nurture their children and relieve stressful issues, like new-parent exhaustion, infant crying, and toddler tantrums.

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Disclaimer: The information on our site is NOT medical advice for any specific person or condition. It is only meant as general information. If you have any medical questions and concerns about your child or yourself, please contact your health provider.