At Happiest Baby we’re not just about helping babies thrive…we’re here to support the whole family. Getting rest and feeling supported are huge contributors to a new mom or dad’s wellbeing—but in the chaotic first weeks of an infant’s life, both can be hard to come by. That’s why we created SNOO: to give families an extra pair of hands to help calm crying and boost babies’ sleep, all while keeping little ones in a safe sleeping position. Here’s a closer look at how SNOO supports parental wellness.

1. SNOO adds sleep.

During an internal study of more than 10,000 babies, we found that SNOO consistently added an average of over an hour of sleep a night—with many babies sleeping seven straight hours at 2 months old. How, you ask? Well, you know how driving Baby in a car gets them to settle? Think of SNOO as being like driving your baby all night long (which would also help your baby sleep one to two more hours)—without ever having to get behind the wheel! (Learn more about how car-like rocking helps Baby sleep soundly all night long.)

2. SNOO cuts down on crying.

Its well known that persistent crying can seriously rattle new parents. We also know that SNOO helps reduce crying. SNOO responds to a baby’s wails with a combination of white noise and motion designed to soothe fussiness. Surveys of hundreds of users how shown us that about 50% of infant fussing calms within 60 seconds of SNOO’s response. (The babies who don’t respond within 60 seconds typically require parental attention in the form of feeding, cuddling, or a diaper change.) More proof SNOO calms: A 2019 study found that the magical mix of rocking, swaddling, and white noise of SNOO “evoked an immediate calming response” in babies.

3. SNOO lends a helping hand. 

A lack of practical support—someone to help calm the baby, make a meal, or assist in other ways—can quickly lead to a burdensome feeling that “it’s all on my shoulders.” But where families might be short on help in the form of nannies and live-in grandparents, SNOO can step in. SNOO rocks and shushes Baby through all naps/nights and responds with more stimulation when babies fuss (imitating the calming responses of an experienced caregiver). This allows new parents to feel like they have a helper…making them feel less alone and more supported.

4. SNOO gives peace of mind.

SNOO has a special swaddle that secures babies on their backs, which not only gives little ones the snug wrapping they crave, but also helps to keep them from rolling into to an unsafe position. Knowing that their precious baby cannot maneuver to their tummy during the night, can give a new parent great sense of relief. And because SNOO keeps sleeping babies safely on their backs, SNOO is now FDA De Novo Authorized. (For important safety information visit

5. SNOO boosts confidence.

With more sleep, less crying, and fewer worries about Baby’s safety, parents tend to feel like they're going a good job meeting their lovebug’s needs. And, when a parent feels more confident and rested, they're able to better engage with and enjoy parenting. And more sleep helps a new parent feel more like themself, which contributes to overall wellbeing.

There's a reason they say it takes a village...we're so proud to be a part yours.

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Disclaimer: The information on our site is NOT medical advice for any specific person or condition. It is only meant as general information. If you have any medical questions and concerns about your child or yourself, please contact your health provider.