7 SNOO Employee Benefit Myths to Stop Believing

Happier, well-rested employees. Increased productivity. Better retention. A powerful recruiting tool. Getting all these results from one employee benefit may sound like a total fantasy, but these are some of the very real outcomes of the SNOO Employee Benefit Program!

SNOO Smart Sleeper is a one-of-a-kind responsive bassinet that helps babies sleep longer and safer—so parents get rest and peace of mind, too. Through the SNOO Employee Benefit program, new-parent employees at 160+ top companies get to rent SNOO for free.

Here’s help sorting fact from fiction when it comes to this cutting-edge offering!

Myth #1: “Implementing the SNOO Benefit takes months and is a huge undertaking.”

Fact: The SNOO Benefit can be up and running nationwide in just days! Just how fast and seamless is the process? We successfully launched one of our largest clients (with over 200,000 eligible employees) in just under two weeks, so that is our ultimate promise!

Myth #2: “You need a large HR team or a dedicated HR leader to offer the SNOO Benefit.”

Fact: The power of employee advocacy is all you need! We work with anyone who is passionate about bringing this benefit to their colleagues. In fact, many of our partners came to us through motivated employees.

“You don’t need to be an HR leader to get this implemented. The Happiest Baby team can provide you with materials and details about how this program could look for your company and help you start that conversation within your own company,” said Tenia Clayton, Health Law Associate and Women's Initiative Leader at Baker Donelson—and a SNOO mom. “My leadership really resonated with my personal story using the SNOO.”

Psst! As a bonus, you can earn up to $5,000 by referring your employer to the SNOO Employee Benefit Program—refer your employer now!

Myth #3: “The SNOO Employee Benefit Program is just a niche program for parents with newborns.”

Fact: Our mission is to boost the wellbeing of all new families, regardless of their path to parenthood! So, while the Employee Benefit Program is designed to support new parents, the program can be customized to meet the needs of a diverse workforce. Whether you are a mom through surrogacy, a dad through adoption, or even a grandparent (yes, some of our partners even offer SNOO to grandparents!), SNOO is there to make those early months easier. Plus, caregivers make up a significant portion of the workforce. In any given year, only 1–2% of employees will have a baby, but it's not the same 1–2% each year. Over time, that group keeps changing, so far more employees will benefit during their tenure. In fact, most Americans become parents, including 86% of women by their early 40s.

Myth #4: “The SNOO Benefit is an expensive benefit, and I don’t have the budget for it!”

Fact: Our pricing is flexible and designed to be cost-effective for businesses of all sizes. And with usage-based pricing, there are no minimums, setup fees, or (PEPM) charges—making it simple and scalable for any organization. Plus, the ROI is undeniable: Exhaustion costs companies up to $136 billion a year in lost productivity and one-third of moms quit their jobs within 18 months after returning from leave. And when employees leave, companies spend up to 90-200% of the cost of a salary to replace them.

“The SNOO benefit was one of the major influences of my accepting my job offer. I also believe there must be huge return on investment for parents who return to work well-rested at 3 months postpartum vs those who do not. I personally felt ready to hit the ground running after my maternity leave, and I don’t think I would have felt that way without SNOO’s help,” said Melissa, an Engagement Manager at Bird Rides.

Myth #5: The SNOO Benefit is difficult to integrate into existing benefits programs.

Fact: Integration is easy! Our team works directly with your benefit managers to ensure the program fits seamlessly into your company's existing benefits offerings without any headaches. Plus, there’s virtually no lift for benefit leaders. They simply need to confirm eligibility and help spread the news about the benefit (we give you a hand with this with a variety of custom launch materials!).

“The experience with Happiest Baby SNOO rental program has been so smooth and was very easy to implement for our employees,” said Alisandra Deanda, Rewards Advisor at Avnet. “The benefit is great and most of our expecting families do take part in it.”

Myth #6: Only large companies can afford or benefit from the SNOO Benefit program.

Fact: Whether you're a small startup or a large enterprise, SNOO’s flexibility and usage-based pricing model means that any company—regardless of size—can easily get this incredible benefit off the ground. We’re also working with leading insurance companies to help fund this benefit through wellness stipends, flexible benefit models like LSAs, and insurance reimbursement to keep costs contained.

Myth #7: “We already offer a generous leave policy, so my employees don’t need it.”

Fact: For companies who want to support parents, paid leave is a great starting point…but it’s just a starting point! Research shows that parental leave alone isn’t enough to combat new-mom attrition from and create a positive return-to-work experience. What’s more, employees are increasingly prioritizing family benefits. One survey found that 94% of workers described family benefits as “important” or “extremely important,” and nearly 75% said they’d switch companies for better family benefits.

Learn more about the SNOO Employee Benefit Program!

Disclaimer: The information on our site is NOT medical advice for any specific person or condition. It is only meant as general information. If you have any medical questions and concerns about your child or yourself, please contact your health provider.