Tragically, about 40% of new parents experience anxiety, depression, or another mental health issue during or after the pregnancy of their first child. And that’s an epidemic we cant afford to live with. At Happiest Baby we’re not just about helping babies thrive…we’re here to support the whole family. That means doing our part to help reduce the risk of postpartum depression and anxiety. Getting rest and feeling supported are huge contributors to a new mom or dad’s mental health—but in the chaotic first weeks of an infant’s life, both can be hard to come by. That’s why we created SNOO: to give families an extra pair of hands to help calm crying and boost babies’ sleep, all while keeping little ones in a safe sleeping position. Here’s a closer look at how SNOO supports parental mental health.

1. SNOO adds sleep.

Did you know that exhaustion is one of the top triggers for postpartum depression? And that SNOO has been shown to add more sleep to your night, significantly cutting back on new-parent exhaustion? During an internal study of more than 10,000 babies, we found that SNOO consistently added an average of over an hour of sleep a night—with many babies sleeping seven straight hours at 2 months old. How, you ask? Well, you know how driving Baby in a car gets them to settle? Think of SNOO as being like driving your baby all night long (which would also help your baby sleep one to two more hours)—without ever having to get behind the wheel! (Learn more about how car-like rocking helps Baby sleep soundly all night long.)

2. SNOO cuts down on crying.

Its well known that persistent crying plays a part in postpartum depression (PPD) and postpartum anxiety. We also know that SNOO helps reduce crying. SNOO responds to a baby’s wails with a combination of white noise and motion designed to soothe fussiness. Surveys of hundreds of users how shown us that about 50% of infant fussing calms within 60 seconds of SNOO’s response. (The babies who don’t respond within 60 seconds typically require parental attention in the form of feeding, cuddling, or a diaper change.) More proof SNOO calms: A 2019 study found that the magical mix of rocking, swaddling, and white noise of SNOO “evoked an immediate calming response” in babies.

3. SNOO lends a helping hand. 

A lack of practical support—someone to help calm the baby, make a meal, or assist in other ways—and the feeling that “it’s all on my shoulders” has been linked to PPD. But where families might be short on help in the form of nannies and live-in grandparents, SNOO can step in. SNOO rocks and shushes Baby through all naps/nights and responds with more stimulation when babies fuss (imitating the calming responses of an experienced caregiver). This allows new parents to feel like they have a helper…making them feel less alone and more supported.

4. SNOO helps alleviate stress.

SNOO has a special swaddle that secures babies safely on their backs, which not only gives little ones the snug wrapping they crave, but also helps to keep them from rolling into to an unsafe position. Knowing that their precious baby cannot maneuver to their tummy during the night, can give a new parent great peace of mind. And because of this safe-swaddling innovation, SNOO has been designated a breakthrough device by the FDA for its potential to reduce the risk of infant sleep deaths!

5. SNOO boosts confidence.

With more sleep, less crying, and fewer worries about Baby’s safety, parents tend to feel like they're going a good job meeting their lovebug’s needs. And, when a parent feels more confident and rested, they're happier, more engaged, less irritable and resentful. Plus, breastfeeding often goes better, too. And more sleep helps a new mom feel more like themself, which contributes to good mental health.

There's a reason they say it takes a village...we're so proud to be a part yours.

Read more about how moms say SNOO has helped their mental health:

Have questions about a Happiest Baby product? Our consultants would be happy to help! Connect with us at customercare@happiestbaby.com.

Disclaimer: The information on our site is NOT medical advice for any specific person or condition. It is only meant as general information. If you have any medical questions and concerns about your child or yourself, please contact your health provider.