There are so many ways to show support to the Black community...including shopping! From beautifully diverse dolls and books to thoughtfully made baby care products, here are just a fraction of the Black-owned businesses that are serving up high-quality products for you and your kids.

Toys, Games, Books, and Dolls

HarperIman Dolls

These handmade dolls are precious keepsakes your child will cherish their entire life. Created by a mother and daughter team, these too-adorable toys represent the kinds of dolls they wished they had growing up. The hard part for you? Deciding which one to buy!


Here you’ll find award-winning puzzles, memory games, playing cards, and more screen-free activities for kids 6 and under that were designed with inclusivity in mind. 

Brown Toy Box

Originally launched as a STEAM kit for kiddos, Brown Toy Box has evolved into a full-scale educational toy company, putting out curated STEAM toys and experiences that celebrate Black children.

Brave and Kind Bookshop

You can’t go wrong with any of the picks from Brave and Kind’s thoughtfully chosen selection of diverse books. But if you’re stumped about what to buy, check out their board book bundles and book subscriptions.

Just Like Me! Box

There are never enough books! These subscription boxes are tailored by age and include children’s books featuring Black characters, plus educational activities. You can go month-to-month or do a 3-, 6-, or 12-month subscription.

Kids Swag

Okay, so this is not quite a toy...but this cereal bowl is super fun! Plus, the Kids Swag shop is jam-packed with a thoughtfully assembled collection of all sorts of products—like backpacks, dolls, bibs, and way more—that all feature imagery of Black children. Hear! Hear!

The Fresh Dolls

Created by a mom and former professor, this diverse line of dolls was designed to inspire Black children to see just how beautiful their skin is. You can shop for baby dolls, boy and girl fashion dolls, and dolls clothes. 

Puzzle Huddle

Puzzle Huddle came about because a young couple with three little ones believed all children should be reflected in a variety of toys...including puzzles! These bright and fun jigsaws aim to affirm and inspire children.

Kid and Baby Clothing

KaAn’s Designs

Choose from conversation-starting T-shirts, rompers, totes, and more…including matching sets for the whole family, like the viral The Original, The Remix, The Encore, Mic Drop collection. Perfection!


This Black-owned online clothing store offers up comfortable, high-quality wears for newborns, babies, toddlers, and preschoolers. Its all so chic, youll wish you could wear them, too!

Tippy Tot Shoes

Its not just Mamma who dreams of luxury shoes! Soft and flexible baby booties, sturdy walkers, even quality boots and socks, this high-end Black-owned retailer has all the cute-shoe bases covered.  

Yinibini Baby

These organic cotton clothes, bibs, caps, and more are each screen-printed by hand with original illustrations from the shop’s creator, who notes that all the designs are based on inspiring childhood memories she made in American and Guyana. Aww!

Miles and Milan

These basics that are so not basic! Black-owned Miles and Milans modern, minimalist designs are the perfect staples for fashionable little ones.

Little Muffincakes

This baby boutique celebrates diversity with designs that feature Black faces and positive messages. In addition to apparel, look for baby blankets, quilts, and even wrapping paper! 

Ozzie + Olive

These splashy tees and totes (which, by the way, make for a chic diaper bag) speak volumes. Love!

CocoPie Clothing

Coco’Pie’s rompers, tees, and accessories all feature the signature Power in These Puffs designs. These adorable illustrations put Black girl representation front and center.


PSF stands for pint size faith and their shop is all about delivering faith-forward clothing with a spiritual message. Besides kid clothes, theyve got adult tops and totes, too.

Baby Products

Pretty Please Teethers

These natural teethers are easy on the gums…and on the eyes! Also check out their boho bibs and pacifier-holders—perfect for style-conscious parents.

Darlyng & Co.

Darlyng & Co. is a one-stop shop for fabulous kid and baby products! Here, you’ll find goodies like unscented, natural skincare products for the whole family, adorable clothing, and their signature teething mitt


Fair-trade baby and kid lotions, shampoos, body wash, and, body and haircare goodness for grownups! Even better, any time you buy from Alaffia, youre supporting the Alaffia Foundation, an organization that empowers African communities.

Shine Cloth

Black-sewn and Black-owned! Fashion meets function with Shines cloth diapers. They are all so full of style...and they’ll keep your little one’s bum dry, too. Sweet!

For Moms


Ummm, hello yummy and healthy! This Black-owned food company—selling fruit and nut bites, tea cookies, and granola clusters—only uses natural and organic ingredients. Plus, theres no dairy, no soy, no gluten, no artificial colors and flavors, zero preservatives, or not a one filler. 


Co-founded by doula, educator, and author Erica Chidi, Loom works to empower all families with top-notch information on sexual and reproductive health, including fertility, pregnancy, and parenting. Check out their amazing virtual classes and support groups. (PS: Chidi recruited our very own Dr. Harvey Karp as one of Looms educators.)

McBride Sisters Wine Collection

A pair of sisters with a passion for wine created the largest Black-owned wine company in the United States thats not only inclusive, accessible, socially-aware and sustainable, but tasty, too. The best part? Theres a wine club! 


Becoming a mom is a huge transition in a woman’s life—and this skincare brand for the modern mom was created with that in mind.

View more posts tagged, lifestyle

Have questions about a Happiest Baby product? Our consultants would be happy to help! Submit your questions here.

Disclaimer: The information on our site is NOT medical advice for any specific person or condition. It is only meant as general information. If you have any medical questions and concerns about your child or yourself, please contact your health provider.