There are so many ways to show support to the Black community...including shopping! From beautifully diverse dolls and books to thoughtfully made baby care products, here are just a fraction of the Black-owned businesses that are serving up high-quality products for you and your kids.

Toys, Games, Books, and Dolls

HarperIman Dolls

These handmade dolls are precious keepsakes your child will cherish their entire life. Created by a mother and daughter team, these too-adorable toys represent the kinds of dolls they wished they had growing up. The hard part for you? Deciding which one to buy!


Here you’ll find award-winning puzzles, memory games, playing cards, and more screen-free activities for kids 6 and under that were designed with inclusivity in mind. 

Brown Toy Box

Originally launched as a STEAM kit for kiddos, Brown Toy Box has evolved into a full-scale educational toy company, putting out curated STEAM toys and experiences that celebrate Black children.

Brave and Kind Bookshop

You can’t go wrong with any of the picks from Brave and Kind’s thoughtfully chosen selection of diverse books. But if you’re stumped about what to buy, check out their board book bundles and book subscriptions.

Jambo Books

Jambo book box

Want a set-and-forget approach to growing your library with amazing new books? Jambo’s boxes are tailored for your child’s age and each come with two to three books with children of color in starring roles.


Kids Swag

Okay, so this is not quite a toy...but this cereal bowl is super fun! Plus, the Kids Swag shop is jam-packed with a thoughtfully assembled collection of all sorts of products—like backpacks, dolls, bibs, and way more—that all feature imagery of Black children. Hear! Hear!

The Fresh Dolls

Created by a mom and former professor, this diverse line of dolls was designed to inspire Black children to see just how beautiful their skin is. You can shop for baby dolls, boy and girl fashion dolls, and dolls clothes.

Puzzle Huddle

Puzzle Huddle came about because a young couple with three little ones believed all children should be reflected in a variety of toys...including puzzles! These bright and fun jigsaws aim to affirm and inspire children.

Kid and Baby Clothing


Little boy wearing Minibrook clothing

Nina Westbrook, founding mom of Minibrook, set out to create clothes that weren’t just stylish, but also eco-friendly, responsibly made, and free of irritating chemicals. The result? A whole host of cozy, cute, and versatile duds for babies to big kids that the whole fam can feel good about! 


KaAn’s Designs

Choose from conversation-starting T-shirts, rompers, totes, and more…including matching sets for the whole family, like the viral The Original, The Remix, The Encore, Mic Drop collection. Perfection!


This Black-owned online clothing store offers up comfortable, high-quality wears for newborns, babies, toddlers, and preschoolers. Its all so chic, youll wish you could wear them, too!

Tippy Tot Shoes

Its not just Mamma who dreams of luxury shoes! Soft and flexible baby booties, sturdy walkers, even quality boots and socks, this high-end Black-owned retailer has all the cute-shoe bases covered.  

Yinibini Baby

These organic cotton clothes, bibs, caps, and more are each screen-printed by hand with original illustrations from the shop’s creator, who notes that all the designs are based on inspiring childhood memories she made in American and Guyana. Aww!

Miles and Milan

These basics that are so not basic! Black-owned Miles and Milans modern, minimalist designs are the perfect staples for fashionable little ones.

Little Muffincakes

This baby boutique celebrates diversity with designs that feature Black faces and positive messages. In addition to apparel, look for baby blankets, quilts, and even wrapping paper! 

CocoPie Clothing

Coco’Pie’s rompers, tees, and accessories all feature the signature Power in These Puffs designs. These adorable illustrations put Black girl representation front and center.


PSF stands for pint size faith and their shop is all about delivering faith-forward clothing with a spiritual message. Besides kid clothes, theyve got adult tops and totes, too.

Sun & Lace

 Sun and Lace leather baby shoe with floral laces

We may have found the perfect neutral-colored kicks for your next family photo! The handcrafted shoes out of this Wisconsin studio are a breeze to slip on your tot’s piggies…and they look great, to boot (pun intended!). While you’re browsing the Sun & Lace shop, don’t forget to check out the cute hair accessories!


Southside smiley t-shirt from Kido Chicago 

This Chicago-based, artist-founded kids boutique features a curated collection clothing, toys, games, and gifts for all ages! Whether you’re seeking one-of-a-kind tees, diverse books, or sustainable toys, Kido’s the place to unearth something special.

Bath and Body Products


Fair-trade baby and kid lotions, shampoos, body wash, and, body and haircare goodness for grownups! Even better, any time you buy from Alaffia, youre supporting the Alaffia Foundation, an organization that empowers African communities.

Black Girl Sunscreen

Black Girl Sunscreen for Kids SPF 50 

Made for kids of color, this sunscreen offers all the UVA and UVB protection—with none of the hard-to-spread, chalky residue! Plus, you can count on BGS to be free of harmful chemicals, but full of skin-helping nutrients, like shae butter, jojoba, and chamomile. And, of course, there’s plenty for parents from this much-loved brand too!

Baby Products

Stina & Mae

Stina and Mae baby bibs with handpainted rainbow design

High-quality, organic materials and elevated, aww-inducing designs are the name of the game at Stina & Mae. Their artful approach to baby essentials will step up any nursery design!

Shine Cloth

Black-sewn and Black-owned! Fashion meets function with Shines cloth diapers. They are all so full of style...and they’ll keep your little one’s bum dry, too. Sweet!

For Parents/Caregivers


Ummm, hello yummy and healthy! This Black-owned food company—selling fruit and nut bites, tea cookies, and granola clusters—only uses natural and organic ingredients. Plus, theres no dairy, no soy, no gluten, no artificial colors and flavors, zero preservatives, or not a one filler. 


Co-founded by doula, educator, and author Erica Chidi, Loom works to empower all families with top-notch information on sexual and reproductive health, including fertility, pregnancy, and parenting. Check out their amazing virtual classes and support groups. (PS: Chidi recruited our very own Dr. Harvey Karp as one of Looms educators.)

McBride Sisters Wine Collection

A pair of sisters with a passion for wine created the largest Black-owned wine company in the United States thats not only inclusive, accessible, socially-aware and sustainable, but tasty, too. The best part? Theres a wine club! 


Becoming a mom is a huge transition in a woman’s life—and this skincare brand for the modern mom was created with that in mind.

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Disclaimer: The information on our site is NOT medical advice for any specific person or condition. It is only meant as general information. If you have any medical questions and concerns about your child or yourself, please contact your health provider.