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    The traditional
    “village” is gone.

    But the need for support hasn't changed. Modern parents just built a new village.

    Friends.

    Chosen family.

    Partners.

    The people who show up.

    And increasingly...
    the places we work.


    And the tools
    that support when
    no one else can.

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    Support can look like this...

    Noor and Sophia

    Noor and Sophia

    Sophia and Gina

    Sophia and Gina

    Dominique and Jazmyne

    Dominique and Jazmyne

    Fifi and Estelle

    Fifi and Estelle

    Celia and Shira

    Celia and Shira

    Rosie and Carly

    Rosie and Carly

    Alexandra and Lexi

    Alexandra and Lexi

    Support can look like this too...

    SNOO Smart Sleeper

    We started Happiest Baby to support families through the hardest months.

    To make sleep safer.

    To lighten the load of early parenthood.

    To build a model rooted in community and care.

    The village is evolving.

    Through people.
    Through technology.

    And through workplaces stepping in to help.

    Today, 150+ companies provide SNOO Rentals to their employees for FREE.

    JPMorgan
    Red Bull
    Activision
    Anthropic
    Under Armour
    Discord
    Snap Inc
    Good
    Sonic
    JPMorgan
    Red Bull
    Activision
    Anthropic
    Under Armour
    Discord
    Snap Inc
    Good
    Sonic
    JPMorgan
    Red Bull

    This is what modern support looks like.
    But, it should be every company.

    Let's rebuild the village, together.

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    Family together
    New parents
    Parent and child
    Family moment